by Marques Vickers
$19.95, 6x9, 224 pages ISBN 1-58115-426-7
Revolution in the Art World
New Rules for Buying and Selling Fine Art
The Internet has changed the landscape of how the art world conducts its business. In his new book MARKETING AND BUYING FINE ART ONLINE, professional artist and collector Marques Vickers walks artists, galleries, collectors, art students, and resellers through the process of navigating this new territory and describes the abundant opportunities available. “The two most accessible and immediate assets an artist can and should be cultivating online are a Web site and an expanded selling network,” says Vickers. “This sales network should include Internet auction sites, affiliate partnerships, business and consumer exchanges, barter services, direct mail, licensing outlets, virtual art galleries, and portfolio listings.”
According to Vickers, the art world is hurtling headfirst into a new era of artistic free agency, more informed consumer comparative pricing, and expanded resource data. This book is an attempt to demystify the many misconceptions and false assumptions about the art industry and the Internet. “The traditional physical art gallery as the industry has known it is struggling to maintain an existence faced by escalating rents and rising expenses of promotion, staff, logistics, delivery, insurance, and security. The conclusion for both artists and seller seems inevitable. A shift toward online sales, distribution, and promotion is essential to long-termsurvival.”
Marketing and Buying Fine Art Online details how to set up and run an effective website geared to attract viewers, promote sales, and establish long-term, credible presence. It is filled with over 1,200 Internet outlet resources to help with the development, designing, hosting, monitoring, registering, domain name listings, chatlines/blogs/message board services, search engines, currency converters, bidding services, media mailing list services, artists reference resources, directory of art fairs and festivals, art workshops, online art and media publications, auction houses and more. It offers easy to follow advice and information for readers not fluent in the rhetoric of the art world on computers.
And it elaborates on the winning strategies, marketing tools, and efficient tactics the most popular art and business websites employ to generate links, media exposure and buyers.
This valuable volume also details the diverse range of emerging sales trends and opportunities on the Internet for traditional, original, and reproduction artwork. In addition, it presents evolving opportunities for licensed products, greeting card publishing, print on demand GiglePs, barter, auction exchanges, motion picture set decor, e-commerce stores, virtual art galleries, affiliate program, and many others.
Marketing and Buying Fine Art Online is a roadmap to future trends and selling outlets not traditionally embraced within art world circles. The stereotyped mythology about artists, galleries, and auction services is undergoing a substantial reexamination. Not only are the rules changing, so are the rule makers.
Marketing and Buying Fine Art Online: A Guide for Artists and Collectors can be found in better bookstores, or it can be ordered directly from the publisher by calling 1-800-491-2808, or by going online to www.allworth.com where you will find a full description, a table of contents, and reviews. Distributed to the trade by Watson-Guptill Publications: 1-800-451-1741.
Marques Vickers is a professional artist whose figurative paintings and sculptures are extensively exhibited regionally and internationally. An entrepreneur before becoming an artist eight years ago, he has initiated and managed several business enterprises and become an internationally recognized spokesperson on the growing marketing role of the Internet in the fine arts industry. His numerous self-produced websites have received several Golden Web Awards from the International Association of Web Masters and Designers. He has established over 20 commercial websites, written extensively for a national trade publication and self-published six e-books for art lovers interested in buying or selling art online.
Praise for Marketing and Buying Fine Art Online
“Packed with valuable information and insights—from the basics of Internet marketing to the plethora of opportunities cyberspace offers artists.”
-Caroll Michels, Career Coach, Artist-Advocate, and Author of How to Survive & Prosper as an Artist
“This advanced guide to the World Wide Web for both buyers and sellers of art has everything you'll need to know to go all the way on the Internet with your art business.” -Constance Smith, Author of Art Marketing 101
“An important resource for marketing and buying art on the Internet. A real treasure trove for artists and collectors.” -Markus Kruse Ph.D, President of World Wide Arts Resources / absolutearts.com
“There’s a new game in town and it’s called ‘The Internet for Artists.’ Marques Vickers brilliantly explores the opportunities in this up-to-the-minute guide.Artists better pay attention because it’s the biggest thing since the invention of the paintbrush.” -Robert Genn, www.painterskeys.com