HELPFUL ADVICE AND REALITIES ABOUT CONTEMPORARY PRINT MEDIA
The key to successfully employing a media mailing list is consistent and sustained use. A single news release will rarely deliver desired results. SPAM is never welcomed, so make certain that your content is professional in appearance, newsworthy and properly constructed.
Published articles in major media are counted as earned media by major search engines. They are often picked up by prominent social media websites that distribute news stories and are regularly seeking content.
You will rarely be contacted as a follow-up to a news release unless a publication wishes additional background information, images, or direct quotations. Respond promptly before their interest lags and a potential story flounders.
Print media is currently in a state of fluctuation, cutback and change based on financial challenges, declining readership and competitive technologies. Transitional periods create numerous position, title and employment changes. Most newspaper staffs are becoming smaller and low revenue earning departments such as book sections are being eliminated or consolidated into larger departments such as Entertainment. Editors are often reassigned and/or laid off on short notice. I make every possible effort to keep the information fresh by my own personal use. Updates and additions are always welcomed.
Your headline is the most important attention device to an editor. It is critical that your subject line reflect the newsworthy and most important elements of your story. Editors delete most email news releases before they are even read if your subject line fails to impress. News media outlets and editors are inundated daily with story ideas, pitches and news releases. Intriguing and informative headlines typically are the most effective way to attract an editor’s attention amidst the volume of messages.
Your subject line should be limited to a maximum of ten potent, action words that summarize your content. Avoid cliches and giving the impression you are selling something. Using only CAPITAL letters and/or !!!!! in your subject line appears unprofessional.
The essential structure of a news release should always have contact information that includes your organizational name, address, telephone number and email address. It should likewise include the person to contact for follow-up information and their specific role or title. A designated release date will insure that it is timely news.
Proper spelling and correct grammar is absolute. The failure of either is a sign to an editor that your news release will be too much work for them to reproduce without major modifications, no matter how interested they are in your story idea.
For repeat news releases on a similar subject, book, exhibition or project, vary the message to make the story appear fresh. For instance, for a self-publishing author, announce the publication of a second edition even if very little has altered from the first edition.
To avoid having your news releases deleted by SPAM filters, never attach images. You should only send images to editors or writers that have requested them and know what to expect. Stick to plain text rather than HTML formatting or elaborate fonts.
Try to send each email individually and address it to one specific contact. It is more time consuming but gives the impression of more personal attention. It is also an opportunity to personalize your message as well or include special comments to the recipient.
Be cautious with oversending email. Interenet Service Providers may limit the number of emails you may send daily. For larger sized email campaigns, you will probably wish to space out the timing over several days. The consequences of overuse may prompt yoru account to be suspended or you may be categorized as a bulk emailer and your emails will not be delivered by yoru server.
Local media sources are often the best initial media outlets for exposure. Try to cultivate a professional relationship with local reporters if possible.
Get to the point with your text. A single page news release is usually sufficient. If an editor wishes more background, they will contact you directly. It is imperative, that you initiate the first step in the contact process. Editors and reporters rarely know of your existence unless you contact them first.
Some news sources jealously guard the email addresses of their editors and reporters and do not publish them online. Instead, they will provide a personal contact form that may be sent directly to that individual.
Continuity, consistency and perserverance are the keys to success and exposure. The process is never simple and frustration is universal. Keep your promotional efforts constant and they will often bear fruit. Most importantly...keep creating regardless!
The Most Affordable Price List for the Design and Art Community
Oriented Exclusively for the art, literary and design community
Compiled by a Working Artist and Author
Unlimited Use Availability...Use it Repeatedly
Tremendous Potential Source and Form of Publicity
Fastest and Most Targeted Way to Distribute News Releases
Ready for Immediate Use
Saves Enormous Time Rather Than Compiling It Yourself
Updated Daily
$99.98 USD
Now Only $49.98
Why pay $100-$300 to send out a single news release through an online media website when you can own the list and focus specific types of desired editors and geographical markets?
A positive and well exposed news story can instantly vault viewing interest towards your website, social media profile, book edition, art exhibition, design project and open up doors of opportunity that otherwise might require years of costly advertising or word of mouth to generate. Media articles and profiles not only boost your credibility and exposure but your website's search engine optimization (SEO) ranking on major search engines such as Google, Yahoo, Bing and a host of smaller industry oriented websites.
This list was personally compiled by a professional artist and author and remains in use continuously. I make ongoing efforts to update and keep the information as current as possible.
I will send you your Creative Design Media list as an attachment in Excel file form with an accompanying tracking invoice to the email address that you use to make your purchase and payment through Paypal.
Media stories remain archived on the Internet indefinitely enabling repeat and fresh exposure to a story long after its initial run
This list is exclusively for your personal or professional use to tell your unique story and promote your events. It may not be resold or redistributed to anyone outside of your business organization. Resale rights however are available.
Only $49.98 USD
FIELDS INCLUDED IN YOUR EXCEL LIST:
MEDIA OUTLET: The name of the Newspaper, Magazine and/or Social Media Publication.
EDITOR: The unique focus of this list is Feature Editors, Entertainment and Visual Arts Editors and Writers, Book Editors, Business Editors and Prominent Arts Related Influential Writers. Specific titles are provided for each editor.
EMAIL ADDRESS: The direct email address of the editor/writer or the general editorial email address.
TELEPHONE: When possible, the direct phone number to each contact is provided. When not available, the general telephone number of the publication is published.
PUBLICATION ADDRESS: Street Address or P.O. Box (If They Prefer Submissions In This Manner), City, State and Zip Code.
Only $49.98 USD
PUBLICATIONS INCLUDED IN THIS PRINT MEDIA CONTACT LISTING
A! Arts Magazine, Adirondack Life, Akron Beacon Journal, Alaska Magazine, Albuquerque Journal, American Art Review, American Craft Magazine, American Style, Anchorage Dispatch News, Ann Arbor News, Ann Arbor Observer Magazine, Antique Trader Weekly, Antique Week, Architectural Digest, Architectural Record, Architectural West, Architecture, Architecture Minnesota, Arizona Daily Star, Arizona Foothills Magazine, Arizona Republic, Arizona Trends, Arkansas Democrat-Gazette, Arlington Heights Daily Herald, Art and Antiques, Art and Auction Magazine, Art Business News, Art in America, Art Juxtapoz, Art Nexus, Art Reach Unlimited, Art World News, Artforum, ARTnews, ARTtalk, Asbury Park Press, Asian Arts Newspaper, Aspen Magazine, Associated Press International, Atlanta Journal-Constitution, Atlanta Magazine, Augusta Chronicle, Austin American-Statesman, Bakersfield Californian, Baltimore Magazine, Birmingham Magazine, Birmingham News, Boca Raton Magazine, Boston Globe/Boston Sunday Globe, Boston Herald, Boston Magazine, Bozeman Daily Chronicle, Buffalo News, Cape Cod Life, Charleston Gazette, Charlotte Observer, Chattanooga Times Free Press, Chicago Life Magazine, Chicago Magazine, Chicago Sun-Times, Chicago Tribune, Christian Science Monitor, Cincinnati Enquirer, Cincinnati Magazine, Clarion-Ledger, Cleveland Magazine, Coagula Art Journal, Colorado Expressions, Columbus Dispatch, Columbus Monthly, Connecticut Magazine, Coshocton Tribune, Courier-Journal, Courier-Post, Daily Breeze, Daily Herald, Daily Journal, Daily Oklahoman, Daily Press, Daily Republic, Dallas Magazine, Dallas Morning News, Dayton Daily News, Daytona Beach News-Journal, Décor Magazine, Delaware Today, Democrat & Chronicle, Denver Post, Des Moines Register, Deseret News, Design Solutions, Detroit Free Press, Detroit News, Diablo Magazine, Down East Magazine, East Bay Express, El Paso Times, Erie Times-News, Evansville Courier & Press, Exclusively Yours Greater Milwaukee, Florida Monthly. Florida Times-Union, Florida Today, Fort Worth Star-Telegram, Fresno Bee, Gainesville Sun, Gentry Magazine, Global License! Magazine, Grand Rapids Magazine, Grand Rapids Press, Greensboro News & Record, Greenville News, Greenwich Magazine, Gulfshore Life Magazine, Gwinnett Daily Post, Harrisburg Patriot-News, Hartford Courant, Hawaii Magazine, Herald-Dispatch, Hobby Merchandiser Magazine, Honolulu Advertiser/Sunday Advertiser, Honolulu Magazine, Houston Chronicle, Houston Magazine, Hudson Valley Magazine, Huntsville Times, Idaho Statesman, Indianapolis Monthly Magazine, Indianapolis Star, Inland Empire Magazine, Intelligencer Journal, Interior Design, Interiors and Sources Magazine, Jacksonville Magazine, Journal Gazette, Journal Star, Kalamazoo Gazette, Kansas City Star, Knoxville News Sentinel, Lansing State Journal, Las Vegas Review-Journal, Lexington Herald-Leader, Lincoln Journal Star, Long Beach Press-Telegram, Los Angeles Daily News, Los Angeles Magazine, Los Angeles Times, Louisville Magazine, Macon Telegraph, Madison Magazine, Marin Independent Journal, Martha Stewart Living, Memphis Commercial Appeal, Memphis Magazine, Metal Architecture, Metropolis, Miami Herald, Miami Magazine, , Milwaukee Magazine, Minnesota Monthly, Mississippi Magazine, Mobile Press-Register, Modern Magazine, Modern Painters, Montana Magazine, Montgomery Advertiser, Morning Call, Mpls St. Paul Magazine, Napa Register, Naples Daily News, National Book Critics Circle, Nevada Magazine, New American Paintings, New Hampshire Magazine, New Hampshire Magazine, New Haven Register, New Jersey Monthly, New Mexico Magazine, New Orleans Magazine, New Orleans Magazine, New Orleans Times-Picayune, New Republic, New Times, New York Daily News, New York Magazine, New York Observer, New York Post, New York Times, New York Trend Magazine, News Journal/Sunday News Journal, News Tribune, Newsday, News-Gazette, News-Press, North Bay Bohemian, North Shore Magazine, Northwest Indiana Times, Oakland Press, Oakland Tribune, Ocean Drive Magazine. Ohio Magazine, Omaha World-Herald, Orange Coast Magazine, Orange County Register, Oregon Coast Magazine, Orlando Magazine, Pacific Sun, Palm Beach International Magazine, Palm Springs Life, Papercity Dallas, Papercity Houston, Pensacola News Journal, Philadelphia Inquirer, Philadelphia Magazine, Phoenix Magazine, Pittsburgh Magazine, Pittsburgh Post-Gazette, Plain Dealer, Post and Courier, Post-Standard, Press Democrat, Press Herald/Maine Sunday Telegram, Providence Journal, Register-Guard, Reno Gazette-Journal, Rhode Island Magazine, Richmond Magazine, Richmond Times-Dispatch, Roanoke Times, Rockford Register-Star, Sacramento Bee, Sacramento Magazine, Salt Lake Magazine, Salt Lake Tribune, San Antonio Express-News, San Diego Home-Garden Lifestyles, San Diego Magazine, San Diego Union-Tribune, San Francisco Business Times, San Francisco Chronicle, San Francisco Magazine, San Jose Mercury News, San Mateo County Times, Santa Barbara News-Press, Sarasota Herald-Tribune, Sarasota Magazine, Savannah Morning News, Scottsdale Magazine, Sculpture Magazine, Seattle Magazine, Seattle Post-Intelligencer, Seattle Times, Seattle Weekly, Shutterbug Magazine, South Carolina State, Southern Living Magazine, Southwest Art Magazine, Spokesman-Review, St. Louis Post-Dispatch, St. Paul Pioneer Press, Star Tribune, Star-Ledger, State Journal-Register, Tampa Tribune/Sunday Tampa Tribune and Times, Telegram and Gazette/Sunday Telegram, Texas Architect, Texas Monthly, The Advocate/Sunday Advocate, The Art Newspaper, The Artist’s Magazine, The Atlantic Magazine, The Flint Journal, The Forum, The Gazette, The Guardian, The Hamptons Magazine, The Independent, The Iowan, The Ledger, The London Times, The News and Observer, The Oregonian, The Pantagraph, The Record, The Shreveport Times, The Sun, The Tennessean, The Times, The Tribune, The Villager, The Vindicator, Time Out City Guides, Times Herald Record, Times Union, Toledo Blade, Topeka Capital-Journal, Tourbillon International, Treasures Magazine, Tribune-Review, Tulsa World, Union-Leader/NH Sunday News, USA Today, Vacaville Reporter, Vallejo Times Herald, Ventura County Star, Vermont Magazine, Village Voice, Virginian-Pilot, Wall Street Journal, Wall Street Journal Magazine, Washington DC Magazine, Washington Post, Washington Times, Waterbury Republican-American, Waterbury Republican-American, Westchester Magazine, Westchester Magazine, White Plains Journal News, Wichita Eagle, Winston-Salem Journal, Wisconsin Architect, Wisconsin State Journal, Woodworker West Magazine, www.AbsoluteArts.com, www.ArtDaily.org, www.ArtistDaily.com, www.ArtMarketBlog.com, www.Artobserved.com www.Artsjournal.com, www.Artweek.com, www.Commarts.com, www.Culturekiosque.com, www.DailyArtFixx.com, www.Delicious.com, www.DesignBoom.com, www.Digg.com, www.FecalFace.com, www.FinancialTimes.com, www.Inquisitr.com, www.Inquisitr.com, www.Investors.com, www.Linesandcolors.com, www.Reddit.com, www.Reuters.com, www.StumbleUpon.com, www.TheDailyBeast.com, www.Yatzer.com, York Dispatch
AVAILABLE FOR SALE
“THE ULTIMATE GUIDE TO SELLING ART ONLINE" An Invaluable Artist Reference Edition
The second edition of author Marques Vickers’ The Ultimate Guide To Selling Art Online is a concise reference source for artists enabling creative entrepreneurs to maximize the expanding sales capabilities of the Internet. This edition details important exposure strategies, existing and emerging sales opportunities and valuable promotional outlets. Over 500 useful reference websites are provided referencing art marketing, website design, sales and promotion outlets.
This Ultimate Art Guide stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. These activities supplement an artist website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and an artist’s articulation of their creative vision.
Practical advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, direct mail and the cultivation of a potential and existing client base to establish long-term sustainability.
Concrete and instructive sales advice is provided on the most direct online sources available today for artists including online art galleries, eBay, Amazon and Etsy marketplace stores, auction houses, design industry outlets and barter exchanges. A chapter stresses alternative income sources including giclée reproductions and licensed art images.
TABLE OF CONTENTS
Preface: The Online Revolution Continues
The History of Internet Sales
What Art Selling Outlets Are Profiting By Online Sales
The New Gallery Business Model For Selling Online
Specific Online Changes Over the Past Decade
The Shifting Balance of Power Between Artist and Seller
The New Role Changes Between Artist and Art Gallery
Breaking Into The Art World’s Closed Circle
Global Selling Opportunities
ARTIST SALES TOOLS
Chapter #1 A Fresh Dependency and Integration of Social Media
What is Social Media?
Three Primary Factors That Maximize Social Media Reach
#Hashtags
How to Personalize Social Media Follow-Up
The Three Categories of Social Media Best Suited For Artists
Content Community Websites
Social Networking Websites
Non-English Language Social Network Websites
Weblog Websites
WordPress.com
The Frailties and Fallacies Behind Being Liked
Abusing the Numbers
The Laws of Online Survival
Automating All of Your Social Media Outlets Together
Chapter #2 An Artist’s Website
Attractive Packaging
Your Role in Creating The Design Concept
Third Party Designers
Designing Your Own Website
Personalize Your Website
Exhibit Your Artwork Images
Limitations of Display Monitors
Image Terminology
Make Certain That Your Entire Index Page Loads Within Four Seconds
Evaluating Your Website Host
Technical Support
Set Up Fee/Monthly Fee
Hard Drive/Space
Uploading File and FTP Access
Common Gateway Interface Additions
E-mail Boxes and Pop 3 Aliases
Statistics
Bandwidth
Other Considerations
Memorable Domain Name
Why Control Your Domain Name
Clarity of Vision
Layout Harmony
Make Your Site Simple to Navigate
Attaching Visual and Audio Clips
Global Considerations
Protecting Your Online Images
Encryption Software
How The Cellular Phone and Tablet Revolution Affects Website Layouts
The Most Important Layout Design Distinctions
Present and Future Advantages of Mobile Designed Websites
Chapter #3 Drawing Traffic To Your Social Media Pages and Website
Qualifying Your Website Viewers
Search Engines and Indexes
Where and How Often Should You Submit Your Website Pages
Paying For Search Engine Submissions
Reciprocal Links and Website Rankings
Web Beacons
Backlinks
Buying Traffic and Ad Words Programs
Overpaying For Non-Buying Traffic
Electronic Magazines
Chapter #4 Cultivating Media Exposure and Email Marketing
Strategies For Sending Out Press Releases
Bulk Email Press Release
Third Party SMTP Bulk Email Services
Pitching Your Story
Specific Media Submission Guidelines
When Should You Publicize Yourself?
Press Release Services
Purchasing Mailing and/or Media Lists
Direct Mail and Permission Based Email Selling Lists
Long Term Objectives For Direct Mail
Integrating Direct Mail With Email
Chapter #5 Alternative Income Sources
Giclée Print Technology
Giclée Production Process
Large Format Inkjet Printers
Self-Publishing
Licensing Opportunities
Legal Considerations With Licensing
Greeting Cards
Chapter #6 Who Buys Art? Online Art Gallery Sales Outlets
Identifying Primary Buyer Groups
Repeat Art Buyers
Art Galleries (For Artists)
Hotels and Restaurants
Interior Decorators/Designers
Corporations and Local Businesses
Advertising Agencies
Publishers
Architects/Real Estate/Property Managers/Builders/Developers
Public Agency Commissions
Chapter #7 Selling Via eBay, Etsy and Amazon Marketplaces
eBay Auctions and Merchant Stores
Etsy Merchant Stores
Amazon Marketplace Stores
Chapter #8 Consigning and Selling Through Auction Houses
Who They Represent
The Process of Consigning
Seller’s Reserve
Appraisal Days
Itemized Reporting
Payment to Consigners and the Rate of Seller’s Premium
Growing Role of Auction Houses
Chapter #9 Barter Exchanges and Cashless Transactions
Trading Fine Art
Internet-based Barter
Trade Dollars
Bitcoin and Cryptocurrencies
Taxation of Barter Transactions
Joining A Barter Exchange
Reference Category Listings
Art Industry Mailing List Services. Art Industry Weblogs, Artist Website and Portfolio Services, Automated Social Media Marketing Websites, Barter Trade Exchanges, Bulk Email Services, Content Community Websites, Currency Converters, Digital and Video Imaging Software, Digital Encryption and Watermark Technology, Domain Name Reselling Brokers, Domain Registration Services, E-Commerce Shopping Carts, English Speaking Social Networking Websites, Fine Art Marketplace Websites (Handcrafts, Fashion and Jewelry Specialization), Fine Art Marketplace Websites (Painting, Drawings and Sculpture), Fine Art Marketplace Websites (Photography Specialization), Large Format Printing Research, News Media Search Engine Submission Sources, Pay Per Click Traffic Services, Press Release Distribution Services, Search Engines, Weblog Websites, Website Design Software, Website Hit Counters, Website Host Comparison Services, Website Hosting Services, Website Translator Services and Website Troubleshooting Services.
Marquis Publishing is a publisher of paperback and electronic formatted eBooks.
MARQUIS PUBLISHING
California, USA
1 (707) 712-8062
marques@artsinamerica.com
The Ultimate Guide to Selling Art Online: An Invaluable Artist Reference Edition
6 Minutes 16 Seconds
“The Ultimate Guide To Selling Art Online” is a concise summary for artists and creative entrepreneurs to maimize the epanding sales capabilities of the Internet. This video details how the evolution of the Interent has influenced every element of art marketing, design, sales and promotion.
This Ultimate Guide stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. This involves supplementing an artist website with videos, feedback capabilities and resources to cultivate new and return buyers. The accompanying book stresses the importance of personalization and an artist’s articulation of their creative vision.
View the Video on:
